Stratasys Ltd. has partnered with Baralan, a pace-setter in primary cosmetic packaging, to rethink personalization and sustainability in packaging designs for the entire industry. Using Stratasys’ PolyJet™ 3D printing technology, the project enables high-end cosmetic brands to offer customized and more ethical beauty packaging to their customers.
PolyJet technology is now helping Baralan to create elaborate, vibrant, multi-effect designs directly on glass and plastic containers. The cutting-edge approach pushes the boundaries of traditional manufacturing, offering brands a tool to produce cost-effective, tailored packaging for exclusive low-volume production runs without big upfront investments.
“Product customization is fundamental for the brand image,” explained Maurizio Ficcadenti, global R&D manager at Baralan. “With Stratasys’ solution, we can now deliver unique, highly recognizable packaging while supporting our sustainability goals and meeting the growing demand for eco-friendly options.”
With Stratasys’ PolyJet technology, brands can easily replicate textures, translucency, and more intricate properties across substrates. “This collaboration demonstrates how our technology drives innovation, offering faster design iterations and greater creative freedom,” concluded Zehavit Reisin, senior VP at Stratasys.
This partnership is surely a relief to those who find joy in colorful bottles in the bathroom but are troubled by the environmental harm brought by the guilty pleasure. Not to worry, looks like additive manufacturing has a potential to deliver eco-conscious yet eye-catching packaging solutions for the beauty industry.
