They may be new to standalone photogrammetry, but they’ve been building software for years to support their high-end scanners. That means they’re not starting from scratch — they already have solid experience in mesh processing, 3D modeling, and building tools for capturing geometry. Add to that a healthy budget and a strong R&D track record, and you’ve got at least the potential for a competitive product.

Of course, time will tell — I’m not claiming Artec Studio will take over the space. But I do think it’ll be interesting to see how it evolves, especially if they continue investing in AI and improving accessibility for users beyond their hardware ecosystem.